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Showing posts with the label marketing

Quack! Quack!

I was reading an article on Science Direct on Librarianship Education. I am surprised that there is such a fuss over a name - however in a profession that only accepts individuals who received their degree from an ALA-accredited institution, it makes sense. Personally I think that librarianship, for the purposes of working in a public or academic library, is something that you don't need a Masters degree in Library (or information!) Science. You probably need a degree of some other sort to make you a Subject Matter Expert in something, but things like reference and cataloguing don't require an MLIS. A recent exchange with an MLIS colleague shows this. The comment was that this individual did not want to catalogue because it was mindless - they should hire a paraprofessional for that. If you look at Masters level LIS work in Greece for instance you will see more theoretical work done. Work on international standards, work on theory, work on integrating non-LIS professions and ...

Seth Godin - on Tribes

I came across this video near the end of last semester, but I did not have time to watch it. I've written about Tribes, the book by Seth Godin, that relates to communities of practice, management, marketing, communities (and so many other things). Here's the man himself talking about tribes. The video is only 17 minutes long - it's well worth the viewing time!